A "Business of Excellence" is one that institutes a comprehensive program to address HIV/AIDS. HIV/AIDS affects businesses in various ways including: staff absenteeism and turnover, declining productivity, financial burden due to money paid out in medical and health insurance claims, the negative effects of stigma in the workforce and its impact on staff morale. All these, in turn, affect the bottom line. A comprehensive program addresses the various types of impact that HIV/AIDS can have on the business by incorporating the key BRTA principles of Education, Training, Policy and Philanthropy. The business follows a cyclical process:

Your business will be able to establish the extent of need for an HIV/AIDS program in their workplace, based on the results of an assessment. Detailed guidance and resources are available for incorporating each key principle of the BRTA program. You may choose to craft your program based on your need, available resources, and readiness to embark on this venture.